LET'S DO LAUNCH

Brand Research and Analysis - Fuel for Empowered Results

We're not brand new at building powerful brands. Since 1984, we've had the honor of creating, developing and managing many brands for a vast array of small to mid-size businesses. At Devarj, we not only get brands off the ground; our goal is to launch them into orbit. Do we use rocket science to get you there? Not quite, but we do use a unique branding formula that is fueled in the beginning by extensive research and analysis.

We consult with you to learn all about your business and brand: who you are, what you do, what you deliver and how and why you do it better than anyone else? How tough are your competitors? Where is your brand positioned? Who are you targeting? Are you shooting for the moon in terms of results and do you have the drive and resources to get there?

Since future success rests on this research stage, we pour a lot into it to make sure that the information we gather has the power to propel us strategically in the right direction-and go the distance.

Brand Strategy - Distinction Eliminates Extinction

In-depth research helps us understand the 'big picture' you have in mind for your brand. We partner with you to focus that vision, then develop the brand strategy, objectives and, ultimately, the tactics needed to reach your destination. We always keep budgets in mind and keep an eye on ROI and added value."

Before and after launch, we seek to create space between you and your competitors, which requires astute "positioning." This process begins with a positioning statement that defines the brand or company attributes that set you apart and give you value in the purchaser's mind that you alone can own.

Next, is the creation of a brand personality, including a brand voice, and clear, distinctive messaging designed to help your brand occupy a special niche in the purchaser's mind. If we do it right, your niche can be rich and rewarding.

Identity, Trademark and Logo Design - Making a Name for Yourself

Once we've established the 'big picture' of a brand and its positioning, we often get involved in naming. What's in a name?-ultimately failure or success, especially today with a proliferation of products and messaging.

At Devarj, we believe that a powerful name should convey meaningful imagery, be unique and memorable, distinctively different, safe, flexible, extendable and easily worked with creatively. That's a tall order, but we never come up short.

We also make sure your name is available through trademark research. Once you have clear ownership of your name, we develop your brand's visual identity, which includes creating a logo and word mark, color, typeface, style of layouts and imagery. 

We present you with many choices so you can be sure your visual and verbal identity works as a single, unique entity. And we make sure it's maintained and protected with design standards that everyone, including your own team, must follow.

Brand Touch Points - Success by the Numbers

Our award-winning designers have been providing dynamic brand identity programs for national and international businesses across many different industries. We've launched numerous brands and companies and have also played a role in their sustained success with results that exceed expectations, including our own.
Actual numbers speak louder than words, especially when the increase in sales ranges from 56% - to 200%. Numbers like that have been achieved because we give 110% to our clients, whatever the communication challenge-brand  development, package design, logo design, corporate brochures, direct mail campaigns. ad campaigns, Website design and development, SEO, SEM, Video Graphic promotions, Tradeshows and more.

Brand Launch - Let's Work Together for Uplifting Success

We partner with specialists to give you additional expertise if required, but our base crew is formidable and suited to the task of evaluating where you currently stand and what it will take to launch your brand or business to and through the stratosphere. With Devarj as your partner, the sky's the limit. Let's do launch!